The Northway is the discipline of charting a brand’s path with intention and craft. It blends high-caliber creative with social reach and strategic direction to keep brands moving forward with confidence. The Northway rejects shortcuts — focusing instead on honest storytelling and meaningful community. It’s the philosophy that strong brands aren’t built overnight; they’re built on direction.

Chris King is a creative leader and strategist with more than 15 years of experience building, elevating, and reinventing brands across the outdoor, recreational, and lifestyle industries. Known for his ability to merge high-impact creative with social strategy that actually drives culture, Chris has helped shape the visual identity, storytelling voice, and market presence of some of the most respected names in the space.

Chris has also collaborated with and led creative and social strategy for brands across the broader outdoor and recreational category including snow sports, mountain biking, lifestyle apparel, and adventure travel. His insight comes from years of working directly with product teams, designers, photographers, athletes, and leadership groups to bring ideas to life in ways that feel authentic, ambitious, and commercially effective.

Chris lives and breathes the PNW. The mountains, the coast, the culture and brings that grounded, heritage-driven perspective into every brand he touches.