Building Brand for the Path Ahead

We help brands find clarity in their story and direction in their marketing.
From high-impact creative to social strategy that actually moves the needle, we guide teams toward stronger connection and smarter growth.

How ?
A circular black and white logo for Northway Co. with a mountain graphic in the center, and text indicating it was established in 2010 in Washington.

High-quality creative builds brand; UGC fuels belief.

The brands that master both stand apart.

Growth = Reach

We drive brand awareness through a blend of data-driven social and reach that turns attention into momentum.

Through strategic influencer partnerships, we grow your presence inside the communities where culture happens.

Collage of outdoor activities in mountain and forest landscapes, including skiing, hiking, camping, boating, and enjoying nature with people.

Why Northway Co.

Northway Co. is a collective of creatives, strategists, and social media wizards brought together by Chris King , a builder of brands, a storyteller with 15+ years in the creative trenches, and the mind behind some of the most culturally resonant work in the outdoor and recreational world.

Brand is more important than ever — and most companies have no real plan for it.

Northway Co. exists to fix that.

We partner with founders, marketing teams, and growing brands to create clarity, direction, and momentum in a landscape where attention is scarce and storytelling is everything. Whether it’s building a seasonal marketing playbook, elevating social presence with purpose, or crafting creative that actually resonates with customers, Northway delivers the kind of work that cuts through the noise and sets brands up for long-term growth..

If you want your brand to stand taller, move faster, and connect deeper, there’s no better path forward.

This is Northway Co.

Filming crew in a forest, with a man operating a camera on a tripod, a person with a helmet and a mountain bike, and others standing around, all wearing outdoor gear.